Language register

my magazine will use a semi-formal register. But it will include some swearing, this may be due to using quotes from a band or a singer. As alternative bands are now on the rise and there is now a vast number of them this tone may make some of the newer bands feel like they are being taken seriously and the readers and the bands would respond positively to this. So I may base my register off of magazines like the Rolling Stone, NME and Kerrang.

Audience research

UK Tribes:
Young Alts:
"Young Alts are the Tribe for young people who ‘want out’ of the mainstream. It’s an entry-level Tribe, with equal split between the sexes, and members share an inquisitiveness for everything Alternative – from Grunge to Hardcore."

Hardcore:
"Though Hardcore is a new addition to UK Tribes (it’s only recently regained sufficient momentum to genuinely warrant inclusion), this Tribe has its roots in the punk rock scene, originating in LA in the late 1970s. California’s Black Flag are often referred to as the godfathers of Hardcore.

The ethos of the Tribe resolves around two core values – self-expression and individuality. Hardcore Kids are passionate about the Hardcore sound, a screaming genre of punk with severe tempo changes, double bass in the drums, and dirty chords from the guitarists (heavily distorted, tapping into any feedback and harmonic noises available!)  Tribe members will actively support independent record shops and local, homegrown bands."

Indie scenesters:

"Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.

Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend – Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same – it’s about championing independent artists rather than a specific genre, especially before the masses get in on the act."

Mood Board

    

Fashion/style research

          

Audience profile

My audience profile is on Luke Colthart who is 17 and a year 13 student at Lutterworth College. Luke is unemployed. Luke's music taste is mostly alternative and rock listening to bands like Imagine Dragons, Foster the people, Fall out boy, Arctic Monkeys, Royal Blood and the Wombats, this music genre is what I'm trying to appeal as my magazine will cover rock and alternative and he is in the age range I'm going to aim at being between 16-25. So he should be interested in what my magazine would offer.