Analysis of color pallets and fonts

Example Fonts and color pallets

Audience research

UK Tribes:
Young Alts:
"Young Alts are the Tribe for young people who ‘want out’ of the mainstream. It’s an entry-level Tribe, with equal split between the sexes, and members share an inquisitiveness for everything Alternative – from Grunge to Hardcore."

Hardcore:
"Though Hardcore is a new addition to UK Tribes (it’s only recently regained sufficient momentum to genuinely warrant inclusion), this Tribe has its roots in the punk rock scene, originating in LA in the late 1970s. California’s Black Flag are often referred to as the godfathers of Hardcore.

The ethos of the Tribe resolves around two core values – self-expression and individuality. Hardcore Kids are passionate about the Hardcore sound, a screaming genre of punk with severe tempo changes, double bass in the drums, and dirty chords from the guitarists (heavily distorted, tapping into any feedback and harmonic noises available!)  Tribe members will actively support independent record shops and local, homegrown bands."

Indie scenesters:

"Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.

Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend – Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same – it’s about championing independent artists rather than a specific genre, especially before the masses get in on the act."

Photographer research

Terry Richardson:
American fashion and portrait photographer, who has done work for magazines such as Rolling Stone, GQ, Vogue, Vanity Fair, I-D and Vice. Most of his photographs are against a white background and this makes the subject stand out more against it, this will be good to use on a cover as it would make a subject or multiple subjects attention grabbing on it.

 



 









Rankin:
British fashion and portrait photographer. Photos in colour and black and white against a single colour background making the subject stand out, mostly close ups and mid shots but can really make the subject stand out.




 


Tony Kelly:
Irish fashion photographer, his work has been published in Vanity Fair, Vogue, Playboy, GQ and many other magazines. His work is quite colorful and bright, using quite a bit of color in his photos may be to catch the eye, and they are bright in that you can see the shine on the skin of the models, this may also to bring attention to them.

  

Mood Board

    

Double page spread analysis 2

Double Page Spread Analysis Metallica

Double page spread analysis 3

Double Page Spread Analysis 50 Cent

Style of magazine

The style of magazine I am looking to create is based on the rock and alternative genres I have chosen these as it is the area of music I am the most into so I feel like I'd know what I'm doing with these genres.
I am gong to base the style of the magazine on NME with a relatively simple design that really shows of the artist on the cover.

Analysis of institution

Bauer:
part of the Bauer media group which is a large European based media company. They manage more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world, with employees in 17 countries. Publishing magazines such as Q and Kerrang.

IPC:
Now Time Inc UK this institution is a consumer magazine and digital publisher in the UK. They own NME, so they don't own many music magazines and this may give me more of a chance for this company to possibly publish my magazine as it would be an area they have not really covered.

Analysis of Magazine titles

NME magazines title is always in bold capital letters in the top left of the page so it stands out, the colour of the title may vary from time to time depending on the cover so it stands out more and is still easily visible, the same could be said for Q magazine. Rolling Stone magazine has its title in the top center of the page in large red letters, it is quite an old reputable magazine and people can easily recognize the title. Kerrangs title is also top center, but the font gives it the more hardcore look with cracks in the font and looks like it suits the genre. Vibe, Clash and Wire all have rather similar titles just being one word and quite similar fonts as well but each still look right for the genre they cover.

Examples of other texts

Double page spread analysis 1

Double Page Spread Analysis Foals

Contents page analysis 3

Contents Page Analysis Kerrang

Contents page analysis 2

Contents Page Analysis NME

Contents Page analysis 1

Contents Page Analysis Q

Magazine cover analysis 3

Magazine Cover Analysis Kerrang

Magazine cover analysis 2

Magazine Cover Analysis Rolling Stone

Magazine cover analysis 1

Magazine Cover Analysis NME